Asda boss rips into celeb chefs for highlighting poor animal welfare

Andy Bond, Asda CEO has ripped into Celeb Chefs for having the nerve to complain about 'chickens crammed in sheds' under the guise that consumers can’t afford to pay more. So, does he mean that provenance and welfare issues like this shouldn’t be highlighted? It’s all about choice and if a well reared chicken costs a pound or two more and the budget is tight, people could choose to buy chicken less often and make it go further (leftovers made into a pasta or rice dish) rather than eat an animal that has been reared inhumanely. It appears that Mr Bond is trying to endear himself as being a man of the people and is assuming we’d all rather eat any old rubbish as long as it’s cheap. From his comments, I can only interpret that he advocates vile conditions for the animals which leads to the food we eat on our plates, at the cost of ethics and decency. What do you think?