Andy Bond, CEO of Asda has said “celebrity chefs are projecting themselves as experts in areas where they are amateurs” (referring to the awareness campaigns on animal provenance and welfare issues - http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=196901).
Celeb chefs get more people interested in food which means people buy more products from supermarkets. Why bite the hands that feed you Mr Bond?. I think what he really means, is that high profile people shouldn’t say or do anything that increases consumer awareness and may affect Mr Supermarket. All you celeb chefs out there – keep on informing us!
Monday, 2 February 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment